Mobile Marketing

WAP gives corporate benefits like: Increases employee productivity, improves business performance through continuous mobile access to corporate intra and extranets. As for the consumers, it saves time when you are paying monthly bills, you can also buy tickets, manage agendas, check travel times, read the latest and hottest news, check for your bank balances, transfer money between accounts, send and receive e mails. WAP is very secure because it includes a specification called WTLS which implements options for authentication and encryption and is optimized for use in the mobile environment.

WAP is also designed to work with most wireless networks such as CDPD, CDMA, GSM, PDC, PHS, TDMA, FLEX, ReFLEX, iDEN, TETRA, DECT, DataTAC, Mobitex. WAP is a communications protocol and an application environment. It can be built on any operating system including PalmOS, EPOC, Windows CE, FLEXOS, OS/9, JavaOS etc. It provides service interoperability even between different device families.

Premium SMS has proven to be the most effective way of charging for mobile based services. Consumers are charged via their mobile phone bill or prepaid account for any services used. Premium SMS allows a company to charge a consumer more than 25 cents when they send an SMS message to a certain number and retain some of the extra charge for revenue.

Consumer demand for premium services like these is accelerating rapidly throughout the world. Popular Premium SMS services include news, sports and entertainment subscriptions, games and ring tones, MMS and video messaging, and music downloads.

Premium SMS is cost effective, has a direct one to one communication, it enables new revenue streams, delivers notifications, alerts, and other value added contents and guaranteed message delivery. Also every content provider gets a unique port number of digits in addition to a choice of a 4 short digit codes on the same port, the content provider gets a connection between its host computer/server for sending and receiving SMS to messages to/from mobile customers.

Mobile phones send and receive radio signals with any number of cell site base stations fitted with microwave antennas. These sites are usually mounted on a tower, pole or building, located throughout populated areas, then connected to a cabled communication network and switching system. The phones have a low-power transceiver that transmits voice and data to the nearest cell sites, normally not more than 8 to 13 km (approximately 5 to 8 miles) away.

When the mobile phone or data device is turned on, it registers with the mobile telephone exchange, or switch, with its unique identifiers, and can then be alerted by the mobile switch when there is an incoming telephone call. The handset constantly listens for the strongest signal being received from the surrounding base stations, and is able to switch seamlessly between sites. As the user moves around the network, the “handoffs” are performed to allow the device to switch sites without interrupting the call.