In recent years there has been great progress in e-commerce. As the internet keeps advancing into different medias, mobile communication catches the eye of many investors seeking to promote their products to as many consumers as possible. The fact is that the chance to attract a large number of customers through cellular phones is not that bad at all. With all the tools available to guarantee that a site will definitely be seen, there is little doubt that e-businesses will want their piece of the pie. WAP hosting services available through different providers on the internet are growing in size and in number as demand for it increases. A poll taken in August 2006 shows that 4 out of every 10 cell phone users use their WAP and GPRS services and are often using search engines online. Companies such as GoLive! Mobile provide data parameters to ensure that member created WAP sites are hot-listed in all major and minor search engines and mobile users on the internet are automatically re-directed onto the e-business WAP site. All in all, WAP hosting has become a major investment area for e-businesses.
Cost Effectiveness vs. Mobile Marketing
In Mobile internet site hosting, costs are not very high. This is mostly because the content in mobile internet consumes lower space and therefore is less costly to host on the net. But even so, users should look for the best ‘price-to-service ratio’ in all the WAP hosting sites they find. There are many companies, and they are mostly offering the same services, but all people investing in WAP hosting should look out for W3C certifications. Hosting a WAP site can cost anything in between $50-$200/month. It all depends on the services and the amount of content the host is letting you upload to your site. Truth be told, not much content has to be uploaded to WAP sites anyways because mobile web surfing is not as advanced as PC web surfing as yet. But all in all, a good price for a decent e-business WAP site should cost from $60-$100. That and with services such as search optimization and mobile advertising, entrepreneurs have a certified WAP site for their businesses that will definitely be viewed.